10 Aug Uncovering the secrets of Amazon reviews: Boosting Your Amazon Sales!
In the modern day and age, reviews are everything. They give your business more credibility and help customers engage. According to a study in 2020, it was deduced that 79% of customers see reviews as credible as personal recommendations. 85% of online consumers view the reviews and prefer to read other users’ experiences.
When you get 5 stars for your business, that will likely give your products a great boast.
How do They Contribute to Your Business?
Great reviews can help potential buyers to put their foot down and purchase. It would also give your business a competitive edge over others as previous buyers would be gushing about your product. Good reviews also authenticate the quality of the product on display and ensure that you maintain high standards. Moreover, they’re like word of mouth, just online.
Why do Product Reviews Matter in this day?
With our fast-paced lives, word of mouth proves to be of significant value. When an individual tells us about their great experience, we tend to listen with attentive ears. It’s human nature to make choices based on others. It generates a feeling of safety. If you would see a lot of people recommending something, you’re most likely to go for it.
Because of this herd mentality, many people become customers. Phrases like ‘‘what a great deal’’, ‘‘great quality products’’ or ‘’received as shown’’ indulges the potential customer into making a purchase even if the product itself isn’t worth it.
How to get Reviews
There are some ways to home-grow your reviews. This of course would require effort and time from your end, but we assure you, it will be worth it.
- Focus on providing the best customer experience
Honesty is the best policy. Most sellers face a general mistrust as customers often don’t receive what they expect. It’s better to be upfront about your product from the beginning. You can endorse its offerings but don’t falsify them. After you receive an order, make sure the customer can approach you for any queries and you make a smooth delivery.
- Follow-up email for feedback
Amazon asks the customers for their feedback, however, it is always a plus to approach your customer yourself with a personalized email. The ideal time is soon after they have received their shipment and they can get back to you regarding how they feel about their new purchase. You may use a website to automatically generate a customized feedback request.
- Request reviews via social media and newsletter.
Your previous customers, fans, and those who subscribed to your newsletter must already enjoy your products. That is a great way to generate reviews.
- Check other reviewers
Users who have bought similar products and left a review can be a great lead for you. You can check out their profiles and be mindful of what they liked and disliked about your competitor’s products. This would help you access the market and what you’re up against.
- Get in touch with the Top Amazon Reviewers
Amazon has a list of top reviewers whose opinions are of great value. They are like critics. You could get in touch with them for your product reviews.
How to get reviewed by Top Reviewers
Writing Amazon reviews is serious business and many earn a great deal from it. The top reviewers are highly esteemed and considered to be brutally honest. If you manage to review any of them, it could benefit your business greatly.
You might have to offer your product free of cost. This may result in a costly investment so you would have to see if this is meant for you. Consider financial factors before diving into this side of marketing.
Let’s go through how to get in touch with these reviewers
- Find top reviewers
You can easily find the Amazon list of Top Reviewers. It will be divided into Hall of Fame Reviewers and Top Reviewer Rankings. Hall of Fame includes reviewers who have been doing this for a long time. Their commitment and number on the list are based on how long they have been writing reviews. Top Reviewer Rankings feature users which are currently the most active, liked, and appreciated.
- Check tags
You would want a reviewer who writes about products relevant to yours. Hovering over names would pop up their tags which signifies the type of products they go for.
You don’t have to get confused and lose track of who you’re getting in touch with. It’s better to keep a record and stay organized for all the logistics.
- Hunt for their Contact
Many reviewers have their email addresses displayed, which would assist you in getting in touch with them directly or through social media platforms.
- Write the E-mail
You must write a thoughtful email explaining how you like their reviews on Amazon and would like for them to review your product if they will be interested. Try not to send out robotic emails, which are formal. Personalized writing will be more attractive with a comment or two regarding a particular review they have written.
A lot of reviewers will not respond to your email and very few will review it. However, getting a 5-star review from an accredited top reviewer would be huge for your business.
- Don’t forget to say thank you
After a review, write an email filled with gratitude and kindness. Your wise choice of words will go a long way.
Another popular approach: Fake reviews
Amazon is always working towards eliminating fake reviews but how much would be enough?
You can get fake reviews for your products as long it is easy for you to deal with the risk involved. Two ways you can make it happen is
It’s the perfect place for all the good and bad things. You can easily find users able to provide fake reviews for your products
It’s true. These sorts of websites exist and thrive.
We cannot vouch for the credibility of these methods or reviews. You will definitely get in a lot of trouble if you get caught. Your account can very well get suspended. Moreover, you are going to scammers to enhance your business, there’s no surety they won’t scam you back.
You know the risks, you do what’s best for you.
How to Deal with Bad Reviews
In the time of memes and trolls, it’s very easy to sit behind a screen and criticize. What is difficult is, handling it. When you’re making a living online there is bound to come a time when you will face some unforgiving reviews from customers.
You will get bad reviews, better be prepared than stunned. They might be cruel and unheard of, but there are no authorities to tell them off. It’s best to deal with them in a graceful manner. Many users take notice of how you respond to criticism. If you get worked up, new customers would likely be in doubt about the customer support of your business.
It’s important to decide whether you want to respond to it or not. You may identify the problem and can fix it. However, we would recommend you respond privately, if you do, and address their problems.
Reviews are one of the pillars which will bear the weight of your business. Yes, they’re that important. Working as a seller on Amazon, sooner or later you are bound to realize this. Moreover, the better your reviews, the better your sales. It is the key to consistently growing your business.