23 Dec All you need to know about Amazon Product Photography!
Because a product’s image serves as the basis for the entire product listing, it is the first significant opportunity to make a sale. A fantastic product is now seen as being just as good as it is described in the age of digital marketing using Amazon Product Photography. The images give a strong testimony of the item and drive a lot of customers to your online store.
Not every consumer will read your description in its entirety, together with the well-written wording, product description, and title. A customer will typically glance at one’s Amazon product photography, evaluate its advantages, read one or two customer feedbacks, and then click the checkout. Here are some suggestions and tactics you can use to enhance your product listings, whether you choose to hire outside organizations to handle your Product Photography assignment or manage it yourself.
What is Amazon product photography?
Product photography makes use of particular strategies to present the goods in an appealing way to persuade potential customers to enter the purchase journey.
Customers are encouraged to purchase the products with these illustrations. They contain information about the product that isn’t found in the written material or the item specifications, as well as general characteristics. A thorough picture of the products is intended to be provided to potential customers.
Product photography and Conversion rates
Product photography has been demonstrated to have an impact on boosting conversion rates since the images given to customers have a stronger psychological effect, prompting them to make purchases they perceive as being beneficial. One of the best methods to optimize “branding” is through Amazon Product Photography. Furthermore, it connects it to a credible online presence. The photographs of your goods must be ‘stylistically’ uniform. Having a digital persona for your brand is ensured by doing this.
There is no denying that many items in Amazon Product Listings have poor-quality images on Amazon, and the likelihood of those listings making sales is substantially lower than it is for those with superior images. The whole point of capturing photos well now is that you don’t need to describe them verbally.
have poor-quality images on Amazon, and the likelihood of those listings making sales is substantially lower than it is for those with superior images. The whole point of capturing photos well now is that you don’t need to describe them verbally.
Technical Guidelines for Amazon Product Photography
If you operate inside a framework of technical specifications rather than just capturing whatever and modifying thereafter, it is easier to organize a product photography shoot. The following should be in place since Amazon has specified the technical specifications for images:
- No trademarks manufactured by Amazon or any third parties, including any associated logos, may be used in images.
- It is important to have an appropriate file extension. Make sure your camera is set to save photos as a Jpg, Tiff, Gifs, or Png file before you start taking pictures.
- Always capture in RAW to facilitate scaling down and prevent blur. Your images must have at least 1,000 pixels in length or breadth.
- Recognize the naming conventions for Amazon product images, including the use of product IDs like ASIN and SKU.
- Choose between the color modes that are CMYK or sRGB
- When naming your photographs, avoid using any dashes, spaces, or special characters since they will not be posted.
- A period and the appropriate file extension are added after a product identification (13-Digit ISBN, JAN, UPC, EAN, or Amazon ASIN), which is a crucial component of the file name.
Strategies to make the most out of Amazon Product Photography
Check all the essential gear
Start equipping your shooting location as soon as it is decided. Even if you are aware of how extensive the list of tools employed by professional photographers is, you don’t require a lot of tools, though. Following is the list of main equipment:
- A professional camera
- Tripod Stand
- A compact flash or memory card
- High-quality backdrops (Black, white background and green screen)
- Professional editing software
- Props and Models
Product Description and Story-telling
Content is meant to tell a story for maximum impact. The more realistic the product title and description (together with the ability to see the thing in person) are, the more likely customers are to enter the sales funnel. Sometimes your competitors will have a fantastic product but fall short of highlighting its advantages.
Unique angles with maximum visibility
An audacious and inventive concept is differentiating through an unusual standpoint. You may attract customers’ attention and raise your click-through rate by creatively photographing your product. After all, the goal here is to stand out from the throng. Although bear in mind that this photoshoot should still adhere to Amazon requirements and display your product’s face as clearly as feasible.
White background and ideal lighting
A white background can give an aesthetic and sophisticated touch to your product photographs. Additionally, it makes colored goods stand out. It creates a constant vibe, reduces unwelcome interruptions, and places the focus on the product.
The majority of products photograph best in ambient daylight, preferably soft light that is uniformly spread throughout the product.
The use of Image Quality and Product Positioning
To make your goods look appealing, it is advised that you take high-quality images. One of the most important variables affecting how well the product photographs turn out is poor lighting. The majority of photographers are unaware that their photos will be cropped into squares when they are published in listings. It is preferable if you allow enough space so that you may squeeze them inside the frame. Utilize the frame carefully and prevent crowding the goods to use the available space at best.
With infographics, you may highlight particular advantages and aspects of your product inside the visual. Customers can learn all they need to know by looking at your photographs rather than reading your key points or synopsis.
Put helpful writing and colorful backdrops instead of merely another perspective of your goods on a white frame. This is a fantastic strategy to boost your product’s sales.
The use of comparison charts to communicate to what extent your product has improved from its previous variants leaves an impact on the consumer. Also one can employ comparing competitor products with their own to hight light their Unique Selling Point (USP) which will increase the chances of a transaction.
Photo listing optimization
Some photo listing optimization tips are listed below:
- You are allowed to use 6 photographs in your listing on Amazon. This generation wants visuals before purchasing any goods hence the sellers should give them what they desire.
- Maintain Your Knowledge of Amazon’s Requirements
- It is necessary to conduct SEO of photographs alongside all the aspects of listing.
Adopt a Professional service provider
Is the self-crafting option a little intimidating? That’s correct, of course. Setting up a complete studio for photography might not be a wise choice because you already got tons of business commitments. Professional studios can help with that. You need not worry about the specifics because they possess all the tools, skills, and software required for high-tech results.
If you aim to fabricate the first impression of your product on the consumer that will increase the conversion rate, Amazon product photography is the answer for it. This is an opportunity that needs to be grabbed by the sellers. Product photography ensures customer engagement and commitment that will increase the revenue for Amazon vendors.