03 Aug 5 trends that your e-Commerce Business can use in 2022!
This year has been no exception to the eCommerce industry’s constant evolution. Merchants are building and enhancing their eCommerce companies more than ever before to meet new customers.
The current eCommerce situation
The unprecedented Covid-19 pandemic has changed the globe in ways no one could have predicted. When the need for food, cleaning items, and shelter is still present, country lockdown, vehicle restrictions, and the fear of virus infection when venturing out have caused a large number of retail shoppers to turn to internet shopping. Meanwhile, many businesses were forced to close their physical locations and focus more on their internet presence to stay afloat during the pandemic.
Even though the retail business has had a difficult few years, eMarketer reported double-digit eCommerce growth in all regions around the world. In the foreseeable future, worldwide online sales growth will continue to expand and take up more market share, making eCommerce the most profitable business in the world with thousands of online retailers vying for a piece of the pie.
5 eCommerce Trends Leading the Way:
Here are five eCommerce trends that we predict will blossom in the coming years and have a significant impact on global online shopping.
Headless and API-driven eCommerce:
The architecture underpinning an eCommerce system in which the front-end experience is “decoupled” from the back-end infrastructure is referred to as “headless commerce.” Simply put, headless commerce allows you to isolate your online storefront from the systems and engines that support it. This works by connecting your customer touchpoints with your back-end operations via a storefront application programming interface (API).
In recent years, headless and API-driven technology has emerged as a new growing technology trend that many online organizations are adopting due to its CMS and SEO flexibility, faster integrations, better personalization, and fast speed.
Customers may shop on their phones from anywhere which is essential in today’s society. You’ll be missing out on major opportunities if your eCommerce site isn’t responsive on mobile or through web apps. Mobile shoppers want the added convenience of being able to pay with their phones. Mobile devices currently account for more than half of all internet traffic and the global m-commerce share of eCommerce is predicted to reach 73.3 percent by 2022.
According to Statista, 75 percent of eCommerce sales will be made on a mobile device by the end of 2022.
Chatbots improve the shopping experience:
Chatbots communicate with internet shoppers in the same way that a human salesperson would. Although chatbots have existed for much longer than the beginnings of the eCommerce boom, they are becoming increasingly intuitive to perform the job of an in-store sales associate. Chatbots are increasingly becoming an important marketing tool that can solve shopping concerns and encourage clients to enjoy a seamless experience, as they are powered to become more “human” with more tailored support.
Experts expect that by 2022, 80 percent of enterprises will use chatbots.
Chatbots have recently been updated to voice assistants like Alexa for purposes other than checking the weather or playing music. Customers may now use the voice assistant to look for products and even complete the entire purchase process, making online shopping much easier and more pleasurable.
Renewed focus on sustainability:
The terms “renewable” and “sustainable” aren’t merely catchphrases. Renewable energy, sustainable environmental practices, and long-term sustainable thinking are becoming increasingly popular among consumers and governments. New ESG (environmental, social, and governance) preferences in the stock market have been driven by investors. Consumers also vote with their money and many favor companies that are committed to sustainability.
Consumers and businesses alike are becoming more environmentally conscious. As a result, customers are becoming more sensitive about where they purchase, as well as the impact it has on the environment and its consequences.
According to one survey, 50% of respondents wanted more sustainability in the fashion business, while 75% wanted less packaging.
Creating videos for your website is an excellent approach to immediately engaging and informing customers about your product or service.
According to Wyzowl’s research, 89 percent of businesses will use video as a marketing strategy in 2022, up from only 61 percent in 2016 and 84 percent of those polled said they’ve been persuaded to buy a product or service after watching a brand’s video.
The increased time people spend on social media is one of the key elements that has propelled the emergence of video marketing. While social media users today prefer short yet interesting pieces of content, video marketing has effectively met their expectations.
The eCommerce sector is developing and changing at a rapid pace but one thing is certain: it has altered the retail industry. The eCommerce trends outlined above will prepare you for whatever happens next, allowing you to adapt and stay competitive in this fierce market.